For the Davines Look&Learn event, we delivered much more than choreography of stage movements. We took responsibility for the overall concept – from direction, through team and subcontractor selection, to preparing the hairdressers for the performance. Every detail was meticulously planned by us – so that the whole would be coherent, authentic, and meaningful.

We met at Tama club in Poznań – a place whose raw character and openness inspired us to create a unique atmosphere. It was there that we presented 12 unique looks – stories about relationships and encounters. Because at the center of the entire event, we placed the encounter – between hairdresser and client, artist and another person, vision and need.

Music for the event was created by Gary Holldman, and the visual design and camera work was handled by the .wju team.

This was not just a hair show. It was an experience – about relationships, choices, energy, and listening.